How Starbucks, Nike, Universal Studios, and Deloitte grew into global brands.
How improvisation is vital to brand strategies for the Networked World.
With innovative branding, new media, and web technology experts.
New techniques for building and positioning your brand.
Stanley Hainsworth put his stamp on nearly every piece of creative at Starbucks; he devised the "brand book" that defines the Lego image; and he helped push Nike into entertainment.
- AdAge.com
How can businesses translate and transform their brands to connect with customers both online and offline?
To answer this question, Stanley Hainsworth, world renowned global creative director for Starbucks, Lego and Nike takes the stage at The Depot in Salt Lake City to share his stories of brand evolution. He is joined on stage with fellow digital storyteller and business improvisation visionary Mike Bonifer, and David LaPlante, entrepreneur, web strategist, and CEO of Twelve Horses.
Together – and set in a participative live brand narrative performance – we’ll together explore BrandEvolution in a spontaneous collaboration of conversation and interaction.
Topics Include
| Who Should Attend?
|
 | Stanley HainsworthStanley led and oversaw all creative aspects of Starbucks Coffee Company. He also spent several years at Nike as Creative Director. . . [More] |
 | Mike BoniferFrom his role as the publicist for the motion picture TRON through his work as the Chief Storyteller for the Live Earth concerts. . . [More] |
 | David LaPlanteIn January of 1995, David LaPlante launched Lake Tahoe’s first ever ski resort website – skiheavenly.com. Since that time, he has. . . [More] |
November 13, 2008
| 2:30 – 3:00 | Registration & Networking |
| 3:00 – 3:15 | Setting the Stage |
| 3:15 - 5:00 | Building a Brand |
| 5:00 - 6:00 | Cocktails and Narratives |
| 6:30 – 9:30 | Dinner Offsite (VIP Only) |
 |
The Depot 400 W. South Temple Salt Lake City, UT Directions |
QuarterHorse: The quarter of a conference that matters.
QuarterHorse is a quarterly symposium that’s like a conference, but thankfully not a conference. It includes friends and industry visionaries who tell stories and share their insight. It is designed to be short, fast and intelligent. In other words, we cut out everything you don’t need in-between the keynotes and the cocktail party. Here, we rely on you to project a positive personal brand, so feel free to dress up not down. We invite you to share because we certainly will, and in the end expect more interaction, less distraction, and above all: a good time.